It’s been less than a week since WordPress 5 has been released. Anecdotal reports indicate there are many successful upgrades, but some users have not had the same luck. Here are a few things you should know and do before upgrading to WordPress 5. Continue reading “6 Things to do before updating to WordPress 5”
Effective Uses of Marketing Automation
Recently, marketers have begun to use the term “friction” in regard to the sales process. Friction, in this context, refers to anything that slows a consumer down or that forces them to stop and reconsider their movement Continue reading “Effective Uses of Marketing Automation”
If you’re one of the 100,000+ users of AMP for WP, good news – the popular plugin for implementing Accelerated Mobile Pages returned to WordPress.org last week. Continue reading “Update now! Dangerous AMP for WordPress plugin fixed”
1. Implement Automation Where It Makes Sense
Not every business process is a good fit for automation, so each business must decide which processes are best suited for it. Continue reading “Phasing in business automation… and how to do it”
Remove self-competition. Map keyword themes to specific pages to ensure that as many relevant keywords as possible have a place on your site. This removes the natural tendency to try to optimize every page for a similar set of high-demand keywords. Continue reading “7 Tips to Optimize Content for Search Engines”
Digital Marketing Tips For The Holiday Season – Last year, November and December sales exceeded $690 billion, according to the National Retail Federation, and roughly 20% of those sales were made online. Continue reading “Digital Marketing Tips For The Holiday Season”
Bad SEO content is comparable to a bunch of cockroaches invading a house.
While it may seem like 2018 is flying by, it’s not without first making a mark in the digital world and through offering powerful trends surrounding content marketing and delivery. Continue reading “Content Marketing Trends Shaping 2018”
SEO Trends – Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it’s not the only goal that matters. Continue reading “4 SEO Trends Communicators Should Track”
2018 Digital Advertising Trends
- 7 in 10 consumers do not prefer video ads over other types of online advertisements, despite predictions that video would be a major trend in 2018.
- Nearly half (43%) of respondents felt negatively toward online advertisements—up 9% from a similar survey conducted in April 2017.
- Over three-quarters (78%) of respondents think the US government should adopt stricter privacy and security standards.
Read the full article on MarketingProfs