Google Finally Updates The SEO Starter Guide After Several Years

Google SEO Guide

Google has finally updated their SEO starter guide after first publishing it several yearsago and only updating it once in 2012. Google did recently say the old one is still relevant but promised to update the guide for mobile and markup details. They did that and dropped the PDF document and went HTML and it can now be accessed over here. Continue reading “Google Finally Updates The SEO Starter Guide After Several Years”

Content Marketing: 5 Evergreen Hacks for 2018

Content Marketing

As we leave 2017 behind, we can be sure 2018 will be just as packed with new digital features, challenges and opportunities. One thing that won’t change for the bulk of social media and content marketers is that time and resources will remain at a premium. With that in mind, here are some low-hanging, evergreen(ish) hacks to boost engagement no matter what 2018 brings. Continue reading “Content Marketing: 5 Evergreen Hacks for 2018”

Trends Are Evolving: Here Are 4 Ways You Can Stay Relevant

marketing trends

Trends – Marketing has always been on the move in terms both of how it’s both defined and executed. From the early days of the telephone and wireless transmission to the “huge TV” trend, radio and billboard commercials and the internet, to social media platforms, IoT — and more — businesses and brands have always had to be on their toes to figure out what’s coming next. Continue reading “Trends Are Evolving: Here Are 4 Ways You Can Stay Relevant”

Google Puts Mobile First – Is your website mobile friendly?

Mobile First

Google Puts Mobile First – For some time now, Window & Door has covered how the mobile experience of a website is just as critical as that on a desktop computer. As mobile devices have increasingly become the main way potential customers search for products and services, it is imperative that a site’s design and operations be optimized for these devices. Continue reading “Google Puts Mobile First – Is your website mobile friendly?”

Net Neutrality: How It Will Change the Internet

Net Neutrality

 

Net Neutrality – Internet service providers like Comcast and Verizon may soon be free to block content, slow video-streaming services from rivals, and offer “fast lanes” to preferred partners. For a glimpse of how the internet experience may change, look at what broadband providers are doing under the existing “net neutrality” rules. Continue reading “Net Neutrality: How It Will Change the Internet”