Marketing is in the midst of a digital revolution that’s bringing countless new technologies that all impact marketing in their own unique way. Continue reading “Top 2019 Digital Marketing Trends and Predictions”
Effective Uses of Marketing Automation
Recently, marketers have begun to use the term “friction” in regard to the sales process. Friction, in this context, refers to anything that slows a consumer down or that forces them to stop and reconsider their movement Continue reading “Effective Uses of Marketing Automation”
Digital Marketing Tips For The Holiday Season – Last year, November and December sales exceeded $690 billion, according to the National Retail Federation, and roughly 20% of those sales were made online. Continue reading “Digital Marketing Tips For The Holiday Season”
While it may seem like 2018 is flying by, it’s not without first making a mark in the digital world and through offering powerful trends surrounding content marketing and delivery. Continue reading “Content Marketing Trends Shaping 2018”
2018 Digital Advertising Trends
- 7 in 10 consumers do not prefer video ads over other types of online advertisements, despite predictions that video would be a major trend in 2018.
- Nearly half (43%) of respondents felt negatively toward online advertisements—up 9% from a similar survey conducted in April 2017.
- Over three-quarters (78%) of respondents think the US government should adopt stricter privacy and security standards.
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“I would have written you a shorter letter but I didn’t have the time.”
This quote attributed to many different sources sums up what we are facing in this now very complex world. But keeping it simple and short takes time and effort. Distilling the complex into something that makes sense in one sentence or even a six second video is an art form that is to be treasured. Continue reading “7 Digital Marketing Marketing Trends You Can’t Afford to Ignore”