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2018 Digital Advertising Trends
- 7 in 10 consumers do not prefer video ads over other types of online advertisements, despite predictions that video would be a major trend in 2018.
- Nearly half (43%) of respondents felt negatively toward online advertisements—up 9% from a similar survey conducted in April 2017.
- Over three-quarters (78%) of respondents think the US government should adopt stricter privacy and security standards.
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