The do’s and don’ts of using your website as a marketing tool

Website Importance For Business

The old approaches to online website marketing were based on keyword placement and drove the web development industry to focus on how web crawlers interpret websites. Now search engines have changed their ranking systems to consider how the end-users will experience them by giving precedence to websites that meet certain criteria. Continue reading “The do’s and don’ts of using your website as a marketing tool”

Creativity Is Your Best Resource In Digital Marketing

Creativity Digital Marketing

Former VP of creative at Disney asks: How will you compete?

Creativity Is Your Best Resource In Digital Marketing – When speaker and innovation consultant Duncan Wardle asks audience members where they get their best ideas, the answers he gets are invariably the same: while they’re jogging, in the shower, out on a walk, having a glass of wine, sipping a cappuccino… Anywhere but the office. Continue reading “Creativity Is Your Best Resource In Digital Marketing”

The Pros and Cons of Custom Software vs. Off-the-Shelf Solutions

Custom Software

Yes, there are many considerations that make up “business needs,” and they span functionality, budget, return-on-investment, and so forth. But even if a piece of software is given to you for free, if it does not meet any of your needs or address your challenges it is effectively worthless and – worse – could actually cost you in the form of retraining staff, changing your processes to adapt to the software, and so on. This is where the question of a solution that that may  or may not need custom software

Continue reading “The Pros and Cons of Custom Software vs. Off-the-Shelf Solutions”