Software Selection: Tips To Use During Your Next Software Evaluation

Tech Software Selection

Software Selection: Tips To Use During Your Next Software Evaluation – The evaluation and selection process for an enterprise software is often overlooked by many organizations. Select the right software and catapult your organization ahead of your competitors by gaining valuable long-term efficiencies and process improvements. Select the wrong software and your organization can experience a set-back of more than a year costing hundreds of man-hours and thousands of dollars. Continue reading “Software Selection: Tips To Use During Your Next Software Evaluation”

From Alexa to AirPods: tech that changed our lives in 2017

Phone Video Chat

From Alexa to AirPods  When we look back on 2017, which innovations will we remember? Artificial intelligence, quantum computers and brain implants may have grabbed headlines, but these technologies have yet to affect our daily lives. When I think about how my technological habits have changed in the past 12 months, 2017 feels like the year of wirelessness. Technology such as Bluetooth headphones, smartwatches and mobile payments are not new, but this is the year they hit the mainstream. Or, at least, they actually worked. Here are some of the biggest little ways that technology snuck into our personal lives in 2017. Continue reading “From Alexa to AirPods: tech that changed our lives in 2017”

Google Finally Updates The SEO Starter Guide After Several Years

Google SEO Guide

Google has finally updated their SEO starter guide after first publishing it several yearsago and only updating it once in 2012. Google did recently say the old one is still relevant but promised to update the guide for mobile and markup details. They did that and dropped the PDF document and went HTML and it can now be accessed over here. Continue reading “Google Finally Updates The SEO Starter Guide After Several Years”

Content Marketing: 5 Evergreen Hacks for 2018

Content Marketing

As we leave 2017 behind, we can be sure 2018 will be just as packed with new digital features, challenges and opportunities. One thing that won’t change for the bulk of social media and content marketers is that time and resources will remain at a premium. With that in mind, here are some low-hanging, evergreen(ish) hacks to boost engagement no matter what 2018 brings. Continue reading “Content Marketing: 5 Evergreen Hacks for 2018”

Trends Are Evolving: Here Are 4 Ways You Can Stay Relevant

marketing trends

Trends – Marketing has always been on the move in terms both of how it’s both defined and executed. From the early days of the telephone and wireless transmission to the “huge TV” trend, radio and billboard commercials and the internet, to social media platforms, IoT — and more — businesses and brands have always had to be on their toes to figure out what’s coming next. Continue reading “Trends Are Evolving: Here Are 4 Ways You Can Stay Relevant”