The old approaches to online website marketing were based on keyword placement and drove the web development industry to focus on how web crawlers interpret websites. Now search engines have changed their ranking systems to consider how the end-users will experience them by giving precedence to websites that meet certain criteria. Continue reading “The do’s and don’ts of using your website as a marketing tool”
Creativity Is Your Best Resource In Digital Marketing – When speaker and innovation consultant Duncan Wardle asks audience members where they get their best ideas, the answers he gets are invariably the same: while they’re jogging, in the shower, out on a walk, having a glass of wine, sipping a cappuccino… Anywhere but the office. Continue reading “Creativity Is Your Best Resource In Digital Marketing”
Choosing the right digital marketing channel for your small business will greatly improve the likelihood of successfully reaching your audience. Continue reading “Choosing the Right Digital Marketing Channel Doesn’t Have to Be Hard, See This Overview”
Yes, there are many considerations that make up “business needs,” and they span functionality, budget, return-on-investment, and so forth. But even if a piece of software is given to you for free, if it does not meet any of your needs or address your challenges it is effectively worthless and – worse – could actually cost you in the form of retraining staff, changing your processes to adapt to the software, and so on. This is where the question of a solution that that may or may not need custom software
Continue reading “The Pros and Cons of Custom Software vs. Off-the-Shelf Solutions”
Here are a few emerging trends that I expect to heavily impact the world of digital marketing and how we reach consumers. Continue reading “Digital Marketing Trends To Keep On Your Radar”
Finding online success for a small business involves a comprehensive and methodical marketing strategy that uniquely combines search engine optimization and search engine marketing. I have found that incorporating both SEO and SEM can provide substantial digital growth and success for small businesses in any industry. Continue reading “The Value Of SEO And SEM For Small Businesses”