Recently, marketers have begun to use the term “friction” in regard to the sales process. Friction, in this context, refers to anything that slows a consumer down or that forces them to stop and reconsider their movement Continue reading “Effective Uses of Marketing Automation”
If you’re one of the 100,000+ users of AMP for WP, good news – the popular plugin for implementing Accelerated Mobile Pages returned to WordPress.org last week. Continue reading “Update now! Dangerous AMP for WordPress plugin fixed”
1. Implement Automation Where It Makes Sense
Not every business process is a good fit for automation, so each business must decide which processes are best suited for it. Continue reading “Phasing in business automation… and how to do it”
Remove self-competition. Map keyword themes to specific pages to ensure that as many relevant keywords as possible have a place on your site. This removes the natural tendency to try to optimize every page for a similar set of high-demand keywords. Continue reading “7 Tips to Optimize Content for Search Engines”