2018 Digital Advertising Trends

2018 Digital Advertising Trends

2018 Digital Advertising Trends

  • 7 in 10 consumers do not prefer video ads over other types of online advertisements, despite predictions that video would be a major trend in 2018.
  • Nearly half (43%) of respondents felt negatively toward online advertisements—up 9% from a similar survey conducted in April 2017.
  • Over three-quarters (78%) of respondents think the US government should adopt stricter privacy and security standards.

2018 Digital Advertising Trends

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SEO and Social Media Strategy Questions You Should Be Asking

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Q: When looking at our marketing spend, what’s more important for digital growth: SEO or social media?

Before consulting, I made my living as an editor in media. Each job I held taught me the same lesson: Digital growth is not about manipulating tools like search engine optimization (SEO) and social media. It’s about using them to reach customers. Then it’s your job to create a sustainable relationship off of those platforms.

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