SEO Trends – Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it’s not the only goal that matters. Continue reading “4 SEO Trends Communicators Should Track”
Q: When looking at our marketing spend, what’s more important for digital growth: SEO or social media?
Before consulting, I made my living as an editor in media. Each job I held taught me the same lesson: Digital growth is not about manipulating tools like search engine optimization (SEO) and social media. It’s about using them to reach customers. Then it’s your job to create a sustainable relationship off of those platforms.
That new technology you’re hopping on may be all the rage now, but will anyone remember it this time next year? Trends in technology can fade quickly as advancements are rolled out at lightning speed.
5 Mistakes Small Businesses Make With SEO – Small businesses in particular can dominate local search if they employ good search engine optimization (SEO) techniques. However, according to Chris Rodgers, CEO and Founder of Colorado SEO Pros, there problems most small business encounter when it comes to their website copy.
Yes, there are many considerations that make up “business needs,” and they span functionality, budget, return-on-investment, and so forth. But even if a piece of software is given to you for free, if it does not meet any of your needs or address your challenges it is effectively worthless and – worse – could actually cost you in the form of retraining staff, changing your processes to adapt to the software, and so on. This is where the question of a solution that that may or may not need custom software
Here are a few emerging trends that I expect to heavily impact the world of digital marketing and how we reach consumers. Continue reading “Digital Marketing Trends To Keep On Your Radar”
On an interesting note, Apple has built a native QR Code reader into the camera. I know what your are thinking, Androids have had this feature for years. Many notables have deemed the QR Code as dead, but the addition of a native QR Code reader in iOS 11 could make us believe otherwise. Continue reading “Does your company utilize QR Codes and NFC? Should you be?”