While it may seem like 2018 is flying by, it’s not without first making a mark in the digital world and through offering powerful trends surrounding content marketing and delivery. Continue reading “Content Marketing Trends Shaping 2018”
SEO Trends – Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it’s not the only goal that matters. Continue reading “4 SEO Trends Communicators Should Track”
2018 Digital Advertising Trends
- 7 in 10 consumers do not prefer video ads over other types of online advertisements, despite predictions that video would be a major trend in 2018.
- Nearly half (43%) of respondents felt negatively toward online advertisements—up 9% from a similar survey conducted in April 2017.
- Over three-quarters (78%) of respondents think the US government should adopt stricter privacy and security standards.
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In the world of digital marketing, it’s no hidden secret that SEO and social media can be incredibly difficult to get yourself, your brand and your business is seen by consumers and other businesses alike. Continue reading “How SEO & Social Media Work Together”
Q: When looking at our marketing spend, what’s more important for digital growth: SEO or social media?
Before consulting, I made my living as an editor in media. Each job I held taught me the same lesson: Digital growth is not about manipulating tools like search engine optimization (SEO) and social media. It’s about using them to reach customers. Then it’s your job to create a sustainable relationship off of those platforms.
That new technology you’re hopping on may be all the rage now, but will anyone remember it this time next year? Trends in technology can fade quickly as advancements are rolled out at lightning speed.
Three and a half years ago, Google predicted the day would come when Chrome would warn us all of the security risks of using the web’s seminal HTTP technology to deliver web pages to your browser.
5 Tactics to Drive Website Traffic That Aren’t SEO
Although all businesses with an online presence should invest in search engine optimization, it isn’t the end-all, be-all when it comes to driving traffic to a professional website.
5 Mistakes Small Businesses Make With SEO – Small businesses in particular can dominate local search if they employ good search engine optimization (SEO) techniques. However, according to Chris Rodgers, CEO and Founder of Colorado SEO Pros, there problems most small business encounter when it comes to their website copy.
If done right, and in combination with other marketing and technical strategies, SEO can help your business get good rankings and land on the front page of Google search. Continue reading “Best Ways To Improve Your SEO And Why You Need To Do It”