In the business-to-consumer world, holiday marketing campaigns are in the works as retailers push their Black Friday and Cyber Monday sales. In the B2B space, however, it may be more difficult to incorporate holiday themes into your marketing efforts. It can often feel forced, especially when your clients are already overwhelmed with holiday-related ads from every angle. Continue reading “11 Innovative Holiday Marketing Strategies”
Online marketing plays a crucial part in the success of any business since most people spend their time online. However, failure to attract the attention to your website can lead to failure. In that line, bringing more traffic is critical since it not only makes a business more popular, but also helps with search engine optimization and as such raising revenue. Some of the useful tips one can use to generate traffic include: Continue reading “7 Useful Tips to Generate Website Traffic”
“I would have written you a shorter letter but I didn’t have the time.”
This quote attributed to many different sources sums up what we are facing in this now very complex world. But keeping it simple and short takes time and effort. Distilling the complex into something that makes sense in one sentence or even a six second video is an art form that is to be treasured. Continue reading “7 Digital Marketing Marketing Trends You Can’t Afford to Ignore”
Newsletter firm goes bananas Continue reading “MailChimp Going Bananas: Changes Default Opt-In Settings”
Photo courtesy of Deposit PhotosWhether you’re a new company or an established brand, it has long been difficult for small businesses to compete with larger companies. And the advent of the internet and search engine optimization (SEO) has only made the struggle more difficult. Continue reading “How To Get Your Small Business Noticed Online”
Small businesses are still a bit behind the curve when it comes to getting online. They’re pretty good with social media (most have adopted it), but they’d benefit more by having their own site, rather than relying on Facebook.
Continue reading “Small Business Marketing: Small businesses tend to neglect their websites”
Continue reading “Marketing language: The emotions and symbols that work best”
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The holiday season is fast approaching, and marketers everywhere are rubbing their hands together, contemplating the rich vein of frenzied consumer spend on offer. Continue reading “Study shows mobile marketers are missing holiday season opportunities”
Many years ago, when I assisted my first client with a radio advertising campaign I was told by my mentor at the time that there are three things needed to make advertising/marketing successful; those three things were a good message, frequency and consistency. I have since added a few other items to that list with providing a good product atop that list. If you can’t provide a good product and a good customer experience all of your marketing campaigns are useless. Additionally, understanding the goals and challenges help evaluate the effectiveness of your marketing campaigns. Continue reading “Are all of your marketing campaigns failing? This might be why!”
Over the summer, the video game industry may lose out a bit to theme parks and museums, movies, and device-free summer camps, but video games still captured 6 percent amount of dollars spent by 13-to-16-year-olds, the teen demographic discussed here. This figure is the games themselves, and excludes spending for platforms such as Twitch, where 10 million daily active users spend nearly two hours a day watching video game play. Continue reading “Where teens spent their (or their parents) money this summer”