7 Useful Tips to Generate Website Traffic

Online marketing plays a crucial part in the success of any business since most people spend their time online. However, failure to attract the attention to your website can lead to failure. In that line, bringing more traffic is critical since it not only makes a business more popular, but also helps with search engine optimization and as such raising revenue. Some of the useful tips one can use to generate traffic include: Continue reading “7 Useful Tips to Generate Website Traffic”

7 Digital Marketing Marketing Trends You Can’t Afford to Ignore

“I would have written you a shorter letter but I didn’t have the time.”

This quote attributed to many different sources sums up what we are facing in this now very complex world. But keeping it simple and short takes time and effort. Distilling the complex into something that makes sense in one sentence or even a six second video is an art form that is to be treasured. Continue reading “7 Digital Marketing Marketing Trends You Can’t Afford to Ignore”

Marketing language: The emotions and symbols that work best

 Today, the majority of humanity is faced with a constant stream of language. We receive an average of 80 plus emails a day. We can scroll through hundreds of tweets or Facebook updates in minutes. With a reported 10 hours daily spent in front of screens, never before have people had to contend with and sort through so much language.

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Are all of your marketing campaigns failing? This might be why!

Many years ago, when I assisted my first client with a radio advertising campaign I was told by my mentor at the time that there are three things needed to make advertising/marketing successful; those three things were a good message, frequency and consistency. I have since added a few other items to that list with providing a good product atop that list. If you can’t provide a good product and a good customer experience all of your marketing campaigns are useless. Additionally, understanding the goals and challenges help evaluate the effectiveness of your marketing campaigns. Continue reading “Are all of your marketing campaigns failing? This might be why!”

Where teens spent their (or their parents) money this summer

Over the summer, the video game industry may lose out a bit to theme parks and museums, movies, and device-free summer camps, but video games still captured 6 percent amount of dollars spent by 13-to-16-year-olds, the teen demographic discussed here. This figure is the games themselves, and excludes spending for platforms such as Twitch, where 10 million daily active users spend nearly two hours a day watching video game play. Continue reading “Where teens spent their (or their parents) money this summer”