Backdoor WordPress – In what is becoming an increasingly common type of software supply chain attack, three more WordPress plug-ins that recently changed ownership got backdoored by their new owners. What’s worse is that the malicious code went undetected for months. Continue reading “Backdoors Found in Three More WordPress Plug-ins”
7 SEO Trends That Dominated 2017 – The world of search engine optimization (SEO) rarely stays still for long. Continue reading “7 SEO Trends That Dominated 2017”
Google has finally updated their SEO starter guide after first publishing it several yearsago and only updating it once in 2012. Google did recently say the old one is still relevant but promised to update the guide for mobile and markup details. They did that and dropped the PDF document and went HTML and it can now be accessed over here. Continue reading “Google Finally Updates The SEO Starter Guide After Several Years”
10 eCommerce Trends – As 2017 is winding down, and 2018 it turning up, you will want to keep an eye on the digital trends that will be all the rage in the coming year. If you are a business owner you may want to take special look into some of these options for marketing your business. Continue reading “10 eCommerce Trends to Watch in 2018 [INFOGRAPHIC]”
As we leave 2017 behind, we can be sure 2018 will be just as packed with new digital features, challenges and opportunities. One thing that won’t change for the bulk of social media and content marketers is that time and resources will remain at a premium. With that in mind, here are some low-hanging, evergreen(ish) hacks to boost engagement no matter what 2018 brings. Continue reading “Content Marketing: 5 Evergreen Hacks for 2018”
Trends – Marketing has always been on the move in terms both of how it’s both defined and executed. From the early days of the telephone and wireless transmission to the “huge TV” trend, radio and billboard commercials and the internet, to social media platforms, IoT — and more — businesses and brands have always had to be on their toes to figure out what’s coming next. Continue reading “Trends Are Evolving: Here Are 4 Ways You Can Stay Relevant”
Google Puts Mobile First – For some time now, Window & Door has covered how the mobile experience of a website is just as critical as that on a desktop computer. As mobile devices have increasingly become the main way potential customers search for products and services, it is imperative that a site’s design and operations be optimized for these devices. Continue reading “Google Puts Mobile First – Is your website mobile friendly?”
While a handful of other social networking platforms have emerged over the years, Facebook still remains the staple of the bunch. If you want to be successful in digital marketing, you have to get Facebook right. Continue reading “4 Secrets Successful Brands Use to Grow Their Facebook Fan Bases”
For a long time, business-to-business (B2B) marketing has valued events as a solid way to generate new sales leads. But research from Sagefrog Marketing Group shows that B2B marketers are augmenting that traditional method with a digital-minded approach. Continue reading “Mixing in Digital in the B2B Marketing Approach”
If there’s one thing I know about marketers, it’s that the best ones are always looking out for ways to improve their strategies. They do everything they can to stay on top of trends, find and use the right marketing tools, and know their limitations and find partners to help when they need it. Continue reading “Content Distribution: One of the Biggest Missed Opportunities in Marketing”