As reported by Forbes… 7 Tech Trends That Will Change Business Development In 2018 Continue reading “7 Tech Trends That Will Change Business Development In 2018”
In a recent Webmaster Central Hangout, Google’s John Mueller answered a question about optimizing content for Voice Search . John offered suggestions of which kinds of content works and detailed the kind of content that was not a good fit. He also cautioned about over optimizing and offered an example of what might be interpreted as spam. Continue reading “Optimizing Content for Voice Search”
If you’ve been thinking about starting a search engine optimization (SEO) campaign, you’ve likely run into a serious obstacle: money. Big-name agencies charge upwards of tens of thousands of dollars a month to manage a campaign, and hiring a new full-time manager and/or a suite of specialized contractors to help you execute the work could cost you just as much. So is there a way to start an SEO campaign without a significant monetary investment?
What You Can Do With (Almost) No Money
Let’s say you don’t want to spend much money a campaign—or that you want to try to spend no money whatsoever. What can you do to get started in SEO?
- Choose a website builder that supports SEO. If you’re trying to save money, you probably won’t be able to afford a custom build. Instead, you’ll need to rely on a free or inexpensive website builder, using design templates to put your site together. Thankfully, most modern website builders support SEO, offering professional coding that search engines will index cleanly, and guides to help you set up your site to be found in search engines. This will help you get off to a good start.
- Choose strong keyword and topic targets. Next, you’ll need to spend some time researching which keywords and topics you want to target in your on-site optimization and ongoing content. Moz’s Keyword Explorer tool is relatively accessible to newcomers, with helpful descriptions to guide your research and final decisions. Once you have a set of keywords and topics to work with, you can make progress in other areas.
- Optimize your titles and meta descriptions. The titles and meta descriptions of your site’s pages are what will show up in searches for your site. Make sure they’re optimized with keywords relevant to the on-page content, and are phrased in an enticing way (to maximize click-throughs). Depending on the size of your site, this will likely only take a few hours.
- Write strong content on all your core pages. Every main page on your site should have at least several hundred words of content on it; this is the “meat” that Google will use to analyze the purpose of your content, and the context by which it will judge the quality of the page. Be accurate, concise, and descriptive.
- Produce new content at least once a week. You don’t need to spend money if you create your own content, but make sure you’re writing high-quality material that your audience actually wants to read. If you’re just getting started, a post a week should be enough to help you build momentum, but you’ll eventually want to scale up.
- Build your off-site presence. Spend some time building up your off-site presence; make sure you’ve claimed your brand’s social media profiles on each major social platform, and write rich content for their description sections. Start posting regularly on each channel, with occasional links to your on-site content.
- Encourage sharing and linking. Through your social media channels, off-site forums, and other outlets, try to encourage your earliest audience members to share and link to your content as much as possible. The more links you earn naturally, the higher your domain authority will grow, and the more shares you get, the more people you’ll have reading and engaging with your material.
- Start building links. Link building is usually difficult for newcomers with a small budget, but it’s not impossible. You’ll need to invest time in landing guest authorship spots on external publishers, and work to get your content featured in as many external sources as possible. You’ll also need to support your work with ongoing syndication and sharing, maximizing your chances of earning links from your audience. Without links, you can’t build authority, so make sure this is a part of even your earliest fledgling strategies. Link building is the most difficult of the SEO pillars, but I’ve written a full guide on how to do it called SEO Link Building: The Ultimate Step-by-Step Guide.
When You’ll Need Money
These strategies can get you started with an SEO campaign, even if you don’t have much money to spend, but alone, they probably won’t earn you the results you want. If you want to be successful in today’s highly competitive SEO market, you’ll need to invest some serious time into the quality and frequency of your published content.
You’ll need to earn links on high-authority publishers, and you’ll need to build a loyal audience, and relatively quickly. And while it’s certainly possible to do all this yourself, it’s far more efficient, especially if you’re new to the world of SEO and you’re wearing many startup hats, to pay an expert to help you out, providing direction and accomplishing the legwork.
Every dollar you spend on SEO, so long as you spend it with the right agency or contractor, will provide more than its share of returns.
You can get this started by yourself, but to invest your money in the right way, and to allow you to keep focus on your business, let Hartman Technology do the work for you. Give us call or shoot us an email to get started today!
Read the full article at Forbes
Backdoor WordPress – In what is becoming an increasingly common type of software supply chain attack, three more WordPress plug-ins that recently changed ownership got backdoored by their new owners. What’s worse is that the malicious code went undetected for months. Continue reading “Backdoors Found in Three More WordPress Plug-ins”
Software Selection: Tips To Use During Your Next Software Evaluation – The evaluation and selection process for an enterprise software is often overlooked by many organizations. Select the right software and catapult your organization ahead of your competitors by gaining valuable long-term efficiencies and process improvements. Select the wrong software and your organization can experience a set-back of more than a year costing hundreds of man-hours and thousands of dollars. Continue reading “Software Selection: Tips To Use During Your Next Software Evaluation”
From Alexa to AirPods – When we look back on 2017, which innovations will we remember? Artificial intelligence, quantum computers and brain implants may have grabbed headlines, but these technologies have yet to affect our daily lives. When I think about how my technological habits have changed in the past 12 months, 2017 feels like the year of wirelessness. Technology such as Bluetooth headphones, smartwatches and mobile payments are not new, but this is the year they hit the mainstream. Or, at least, they actually worked. Here are some of the biggest little ways that technology snuck into our personal lives in 2017. Continue reading “From Alexa to AirPods: tech that changed our lives in 2017”
7 SEO Trends That Dominated 2017 – The world of search engine optimization (SEO) rarely stays still for long. Continue reading “7 SEO Trends That Dominated 2017”
Google has finally updated their SEO starter guide after first publishing it several yearsago and only updating it once in 2012. Google did recently say the old one is still relevant but promised to update the guide for mobile and markup details. They did that and dropped the PDF document and went HTML and it can now be accessed over here. Continue reading “Google Finally Updates The SEO Starter Guide After Several Years”
10 eCommerce Trends – As 2017 is winding down, and 2018 it turning up, you will want to keep an eye on the digital trends that will be all the rage in the coming year. If you are a business owner you may want to take special look into some of these options for marketing your business. Continue reading “10 eCommerce Trends to Watch in 2018 [INFOGRAPHIC]”
7 Programming Languages Your Developer SHOULD know – Software development is a dynamic field, in which new programming languages, frameworks, and technologies may live and die within a few years. Continue reading “7 programming languages that every developer should learn in 2018”