Content Marketing: 5 Evergreen Hacks for 2018

Content Marketing

As we leave 2017 behind, we can be sure 2018 will be just as packed with new digital features, challenges and opportunities. One thing that won’t change for the bulk of social media and content marketers is that time and resources will remain at a premium. With that in mind, here are some low-hanging, evergreen(ish) hacks to boost engagement no matter what 2018 brings. Continue reading “Content Marketing: 5 Evergreen Hacks for 2018”

Trends Are Evolving: Here Are 4 Ways You Can Stay Relevant

marketing trends

Trends – Marketing has always been on the move in terms both of how it’s both defined and executed. From the early days of the telephone and wireless transmission to the “huge TV” trend, radio and billboard commercials and the internet, to social media platforms, IoT — and more — businesses and brands have always had to be on their toes to figure out what’s coming next. Continue reading “Trends Are Evolving: Here Are 4 Ways You Can Stay Relevant”

Google Puts Mobile First – Is your website mobile friendly?

Mobile First

Google Puts Mobile First – For some time now, Window & Door has covered how the mobile experience of a website is just as critical as that on a desktop computer. As mobile devices have increasingly become the main way potential customers search for products and services, it is imperative that a site’s design and operations be optimized for these devices. Continue reading “Google Puts Mobile First – Is your website mobile friendly?”

Net Neutrality: How It Will Change the Internet

Net Neutrality

 

Net Neutrality – Internet service providers like Comcast and Verizon may soon be free to block content, slow video-streaming services from rivals, and offer “fast lanes” to preferred partners. For a glimpse of how the internet experience may change, look at what broadband providers are doing under the existing “net neutrality” rules. Continue reading “Net Neutrality: How It Will Change the Internet”

Content Distribution: One of the Biggest Missed Opportunities in Marketing

If there’s one thing I know about marketers, it’s that the best ones are always looking out for ways to improve their strategies. They do everything they can to stay on top of trends, find and use the right marketing tools, and know their limitations and find partners to help when they need it. Continue reading “Content Distribution: One of the Biggest Missed Opportunities in Marketing”

11 Innovative Holiday Marketing Strategies

In the business-to-consumer world, holiday marketing campaigns are in the works as retailers push their Black Friday and Cyber Monday sales. In the B2B space, however, it may be more difficult to incorporate holiday themes into your marketing efforts. It can often feel forced, especially when your clients are already overwhelmed with holiday-related ads from every angle. Continue reading “11 Innovative Holiday Marketing Strategies”