Are all of your marketing campaigns failing? This might be why!

Many years ago, when I assisted my first client with a radio advertising campaign I was told by my mentor at the time that there are three things needed to make advertising/marketing successful; those three things were a good message, frequency and consistency. I have since added a few other items to that list with providing a good product atop that list. If you can’t provide a good product and a good customer experience all of your marketing campaigns are useless. Additionally, understanding the goals and challenges help evaluate the effectiveness of your marketing campaigns. Continue reading “Are all of your marketing campaigns failing? This might be why!”

Tech Tip: Hands-On with the iOS 11 Customizable Control Center

A completely redesigned Control Center is one of the hallmarks of iOS 11. Having¬†ditched¬†card-based layout spanning¬†multiple pages,¬†Control Center has adopted¬†a single-page¬†design. Control Center on iOS 11 is realized as¬†a full-screen scrollable overlay, a design that has allowed¬†Apple to put¬†many¬†more¬†useful controls¬†at your fingertips than ever before. Continue reading “Tech Tip: Hands-On with the iOS 11 Customizable Control Center”

Where teens spent their (or their parents) money this summer

Over the summer, the video game industry may lose out a bit to theme parks and museums, movies, and device-free summer camps, but video games still captured 6 percent amount of dollars spent by 13-to-16-year-olds, the teen demographic discussed here. This figure is the games themselves, and excludes spending for platforms such as Twitch, where 10 million daily active users spend nearly two hours a day watching video game play. Continue reading “Where teens spent their (or their parents) money this summer”