As we leave 2017 behind, we can be sure 2018 will be just as packed with new digital features, challenges and opportunities. One thing that won’t change for the bulk of social media and content marketers is that time and resources will remain at a premium. With that in mind, here are some low-hanging, evergreen(ish) hacks to boost engagement no matter what 2018 brings. Continue reading “Content Marketing: 5 Evergreen Hacks for 2018”
Trends – Marketing has always been on the move in terms both of how it’s both defined and executed. From the early days of the telephone and wireless transmission to the “huge TV” trend, radio and billboard commercials and the internet, to social media platforms, IoT — and more — businesses and brands have always had to be on their toes to figure out what’s coming next. Continue reading “Trends Are Evolving: Here Are 4 Ways You Can Stay Relevant”
Google Puts Mobile First – For some time now, Window & Door has covered how the mobile experience of a website is just as critical as that on a desktop computer. As mobile devices have increasingly become the main way potential customers search for products and services, it is imperative that a site’s design and operations be optimized for these devices. Continue reading “Google Puts Mobile First – Is your website mobile friendly?”
Net Neutrality – Internet service providers like Comcast and Verizon may soon be free to block content, slow video-streaming services from rivals, and offer “fast lanes” to preferred partners. For a glimpse of how the internet experience may change, look at what broadband providers are doing under the existing “net neutrality” rules. Continue reading “Net Neutrality: How It Will Change the Internet”
While a handful of other social networking platforms have emerged over the years, Facebook still remains the staple of the bunch. If you want to be successful in digital marketing, you have to get Facebook right. Continue reading “4 Secrets Successful Brands Use to Grow Their Facebook Fan Bases”
Startups save on early software development – We’ll get to the answer shortly, but first a lesser known platitude:
“It is a truth universally acknowledged, that a broke-ass engineer in possession of a good garage, must be in want of VC funding.” Continue reading “Startups save buckets of money on early software development”
For a long time, business-to-business (B2B) marketing has valued events as a solid way to generate new sales leads. But research from Sagefrog Marketing Group shows that B2B marketers are augmenting that traditional method with a digital-minded approach. Continue reading “Mixing in Digital in the B2B Marketing Approach”
If there’s one thing I know about marketers, it’s that the best ones are always looking out for ways to improve their strategies. They do everything they can to stay on top of trends, find and use the right marketing tools, and know their limitations and find partners to help when they need it. Continue reading “Content Distribution: One of the Biggest Missed Opportunities in Marketing”
In the business-to-consumer world, holiday marketing campaigns are in the works as retailers push their Black Friday and Cyber Monday sales. In the B2B space, however, it may be more difficult to incorporate holiday themes into your marketing efforts. It can often feel forced, especially when your clients are already overwhelmed with holiday-related ads from every angle. Continue reading “11 Innovative Holiday Marketing Strategies”
Online marketing plays a crucial part in the success of any business since most people spend their time online. However, failure to attract the attention to your website can lead to failure. In that line, bringing more traffic is critical since it not only makes a business more popular, but also helps with search engine optimization and as such raising revenue. Some of the useful tips one can use to generate traffic include: Continue reading “7 Useful Tips to Generate Website Traffic”